I am looking at a major Life insurance carrier's advertising guidelines and it says:
A life insurance policy cannot billed as an "investment", "investment plan", "savings plan", "savings", "retirement plan", or "retirement vehicle".
As I am considering doing some advertising....
and having read Ben Feldman's books where he did just that - label policies as "retirement plans" or something similar, I guess the rules have changed since those days.
But....there IS a savings component to cash value policies, so I don't really understand why you cannot say that in advertising/mark
Source of insurance-forums.net
A life insurance policy cannot billed as an "investment", "investment plan", "savings plan", "savings", "retirement plan", or "retirement vehicle".
As I am considering doing some advertising....
and having read Ben Feldman's books where he did just that - label policies as "retirement plans" or something similar, I guess the rules have changed since those days.
But....there IS a savings component to cash value policies, so I don't really understand why you cannot say that in advertising/mark
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