Non-owned Vehicle Coverage

I have a situation with a client. He has an endorsement deal with a car dealer to drive one of their vehicles for a month and talk about it on the radio. He will do that for three different vehicles for three months. The car dealership wants his personal auto insurance to cover the vehicle while it's in his possession. Any property damage coverage extended to non-owned autos would exclude vehicles furnished for regular use. The underwriter says they will not extend coverage to a vehicle that the insured does not own. Any thoughts on how to properly do this for him?
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