Misleading Marketing from Carriers Going Direct

Forum member James Tobin (screen name: scottstreet) contributed a commentary piece (link below) about questionable marketing tactics being used by some carriers when they go direct. He says while he understands their motivation for starting a direct channel, he has noticed some misleading statements that don’t sit well with him. From the piece:

[I]The marketing content is where things get dicey. See, the carriers can’t come out and say that your insurance will be less expensive this way, because it’s not. Insurance rate schedules are approved by the Department of Insurance in respective sta
Source of insurance-forums.net

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