New Startup is Revolutionizing the Insurance Lead Industry

Insurance agents have become used to the fact that there is almost no transparency in the lead industry. Most of the time when they buy leads, it’s through a big lead aggregation company, and they have no clue where the lead came from, when it was generated, or if the lead is even from a person who is interested in insurance.

According to Fresh Leads co-founder Justin Aquilia, “the insurance lead industry has completely lost any trust it has with the insurance agent.” After decades of deceiving consumers into purchasing poor quality leads, it’s almost impossible to trust anyone selling on
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