Cigna Question Regarding Marketing Other Products on Eapp?

On the Med supp eapp there is a question that asks if the client can be cross-sold other products, basically if they are ok with the company mailing (or calling?) them for other products is what I gathered. Is there any benefit to the client answering yes to this? Most of the time they say no as they get enough solicitations as it is.

Do they pay us on any business they generate if the client consents? Just wasn't sure exactly what they are doing with the consent.
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