Individual Health Insurance Leads

Wanted to see if anyone has utilized a vendor to secure individual health insurance leads? I have seen a vendor that charges per live lead. They pre screen the client and then transfer the lead to you the agent to sell what health products you can. You bid so much money per lead and I assume you complete with someone offer a higher bid that you might not get the call.
With what I have available I make more money on individual than group health and can do cross selling so interested in what has worked for other agents.
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