I've heard the more policies someone has with you, the better your persistency on average. Why not cross-sell auto insurance to your FE people if you can save them money and improve persistency? Many FE prospects aren't homeowners, but almost all of them have cars which means they're legally required to have car insurance...and if you sold them an FE policy, you have already earned their trust which can be the most difficult thing to establish before making a sale.
Source of insurance-forums.net
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