I'm in marketing and looking for some advice/guidance from those of you on the sales side of the fence.
I have a real problem with the pay-per-lead model used by the leads industry. I learned to truly despise it while at eBay where it was responsible for such an extreme amount of affiliate fraud the FBI had to be called in. Its an incentive model that rewards quantity over quality and gives bad actors a big advantage over everyone else.
After catching a talk by a vendor who had the hubris to say there is nothing wrong with internet leads and that sales teams who can't work shared leads
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I have a real problem with the pay-per-lead model used by the leads industry. I learned to truly despise it while at eBay where it was responsible for such an extreme amount of affiliate fraud the FBI had to be called in. Its an incentive model that rewards quantity over quality and gives bad actors a big advantage over everyone else.
After catching a talk by a vendor who had the hubris to say there is nothing wrong with internet leads and that sales teams who can't work shared leads
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