Mail House Vs Mailing Myself

The mailhouses I've spoken with only mail a minimum of 1000 pcs. In my area, to reach that number I have to include several months of data. I've read that some people say they target t65 for mail pieces to arrive 105 days out - a couple of people say they do their own mailers because they have low numbers in their areas using this time frame.

I also hear that I should keep a rolling mailout of 1-3 months out.

What is the best approach? I used mspm two months ago and got 1 lead out of 1000!
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