Ma% Little help with Intrpreting Numbers Pls

I went out to Glen's Lead Heroes site to get 2017 medicare advantage %.
Buy Insurance Leads - Lead Heroes

penetration 29.46%
eligibles 34,600

I guess 34 mail drops at 1,000 each. Would pretty much contact every retiree?

I want to sell med supps. Also, big employer has its retirees go through its web site for med supps. I don't think I can sell to them.

Any guesstimate/advice on how good or bad my county would be? thanks

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