Direct Mail Increase

I know several people on here use RGI for DM and I've had several agents tell me their lead prices went up to $43 per lead for the affordable life card. Was this an RGI increase across the board or just with one IMO? I didn't say anything because agents can easily make stuff up, but I've had 8-10 agents contact me now about it so there has to be some truth to it I'm guessing.
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