Med Supp Mailer to Heavy MAPD Counties

I am looking to mail into the counties around me for med supps, but MAPD penetration is close to 40%. The last time I did, I got mainly MAPD responders, so I am looking for any info from folks that have successfully done what I am attempting to do. What demographics did you use as well as what card did you mail? I realize many won't share exactly what they are doing, but I appreciate any insight. You are welcome to PM me as well. I already generate leads for MA off both mailers and my site, so this is med supp specific.
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