DM Leads that Don't Sound Like a Free Gubmint Plan

A few years back we worked a lead that was very direct and was amazing. Now all the agencies and lead houses have shifted to leads that are worded in such a way as to trick folks into thinking it is a government program. I am so sick of showing up to a house where someone expects this to be free. I expect this from lead providers because they don't have a dog in the fight but the agencies do and it doesn't make any sense to me. To me it all boils down to a very simple question - are we selling leads or life insurance?

Evidently some folks are able to pull a rabbit out of their hat and sell t

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