Let's face it, when most of us were in school, telephone books were the most effective form of advertising, and today's search engine was barely imagined.
So it is not surprising that most people who pick up the search marketing bill for AdWords are challenged to find the right strategies, to ask the right questions, and to unlock the best ROI possible.
While econsultancy rates paid search marketing as one of the top three channels for most effective return on investment, 44% of advertisers still report poor to average results.
As an 18 plus year paid search marketing expert, I
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So it is not surprising that most people who pick up the search marketing bill for AdWords are challenged to find the right strategies, to ask the right questions, and to unlock the best ROI possible.
While econsultancy rates paid search marketing as one of the top three channels for most effective return on investment, 44% of advertisers still report poor to average results.
As an 18 plus year paid search marketing expert, I
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