I talk with businesses everyday about their websites and one common sense thing almost always gets overlooked and for some reason this is especially true in the insurance industry.
That very common sense thing is developing an actual strategy BEFORE you build the site.
We've all heard the saying "failure to plan is planning to fail", this holds true in pretty much everything in life including your website and overall marketing strategy.
One of the first questions I ask someone when discussing their site is "how much new business is your site generating now?". Nine times out of ten th
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That very common sense thing is developing an actual strategy BEFORE you build the site.
We've all heard the saying "failure to plan is planning to fail", this holds true in pretty much everything in life including your website and overall marketing strategy.
One of the first questions I ask someone when discussing their site is "how much new business is your site generating now?". Nine times out of ten th
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