Since Getting Away from Price Selling

I made some changes over the last few months to work less. One of which has been presenting only my top paying carriers w/ better coverage's (Encompass, Kemper, Penn National & other regionals.) I figured I would write less people, but get about the same overall premium (thus working less w/ no cut in pay.)

In reality, I'm actually writing the same (if not more) households & simply getting like 20% more premium. People really do care about value when you present to them in a certain way. I have constantly said "listen, I have some companies that are cheaper BUT...I think this company is
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