YouTube Interview W/ LJ

I was listening to an interview on Lead Jerk YouTube channel with Shannon Davey. I haven't researched this agent but one thing he said that really stood out in my mind --

While at an appointment-the lady brought out FIVE postcards/mailers from other company's offering the same thing..

How are leads labelled "new, fresh, untouched, hot etc.." when you're one of 5(minimum) who's she's connecting with?

Obviously a mailer isn't a free ride to a contract but at the same time you want the leads to be untouched as advertised. Is this even possible?
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