Your Opinion on Buying Aged Direct Mail Leads

I thought I would post this question in the FE forum as I work this market quiet a bit. Over the years I have been offered to buy aged direct mail leads in both the FE and Mortgage protection market. I have always shied away from doing so keeping up with fresh leads only filling the coffers when referrals run low.

My question is for those who have bought and sold policies off aged direct mail leads.

What do you look for in aged leads and what success have you personally had based on your criteria?

No Kool-aid please just the facts.:no:
Source of insurance-forums.net

Comments