Mortgage Protection DM Leads

I am considering doing my own mortgage protection direct mail leads. The outfits running them want too much of a haircut to bring you on board and I am not willing to give up 40-50% while having to pay $35-$45 per lead.

With that being said, I am wondering if anyone out there has created and implemetned their own direct mail campaign for mortgage protection and if so, how was the success?
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