Any agents out there specialize in medical malpractice to doctors?
Just curious what marketing tactics you've found helpful. A bit of a challenging industry in that there are several gatekeepers (receptionist and Practice Manager). Yet the person(s) who makes decisions is the doctor(s) who is occupied during the day with patients.
I'm even thinking of faxing letters or brochures! One of the few industries that still utilize faxes... go figure.
Thanks!
RG
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Just curious what marketing tactics you've found helpful. A bit of a challenging industry in that there are several gatekeepers (receptionist and Practice Manager). Yet the person(s) who makes decisions is the doctor(s) who is occupied during the day with patients.
I'm even thinking of faxing letters or brochures! One of the few industries that still utilize faxes... go figure.
Thanks!
RG
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