How Much Do You Spend on Events? Success Stories...

Just spoke with my Office VP and we got into a debate about spending money on events. Now I'm anti referrals (Which is a horrible character flaw of mine) but I just hate asking for referrals. I'd rather pound the phones or pavement. However she is queen of it.... So we started talking about ROI.

She's talking about give-aways and food ect. As we all know the P&C business you make avg $200-$300 a household. Working events we've never gotten more than 1-2 households on an event and spent around $500-$1000 at the event on give-aways.

Would love some success stories on what you did or wh
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