Advances in technology have transformed the business world, most significantly the ways that companies handle marketing and advertising. Direct mail, one of the oldest marketing strategies, now competes against more forms of advertising than ever before, such as SEM, email marketing, social media ads - just to name a few. So what does this mean for the future of direct mail?
It does NOT mean that you should abandon direct mail to focus solely on digital marketing and your web presence. Direct mail is still one of the most trusted advertising methods and its ROI exceeds that of many other
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It does NOT mean that you should abandon direct mail to focus solely on digital marketing and your web presence. Direct mail is still one of the most trusted advertising methods and its ROI exceeds that of many other
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