What Do You Call a Lead? Do You Buy Leads?

What do you call a lead?

In another forum someone said he called a late or lapse notice a lead when he started. I was given a non collecting debit to work when I came into the business. I was taught to prospect and work my book. I did not know you could buy a lead for years. Service notices, especially replacement notices were concerned leads. Today I consider them opportunities more than leads. I consider referrals, call in and split deals leads. People that want to buy. People that not only know why I am calling they want me to call. What do you call a lead?

Do you buy the majority
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