DM Leads - Appointment Setting Woes

Hey guys,

longtime lurker here in Missouri. I did a lot of research here, and elsewhere, about final expense leads. I pulled the trigger with Lead Connections on the pay-per-lead program.

First call, the guy says "I thought this was something free."

Okay, I lost him. How do I avoid this? I want a good sale, but I don't want to blow $29/lead either. Any advice?
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