Startups Taking Aim at Homeowners Agents

Insuretech startups “Hippo” and Lemonade recently announced the end of new funding rounds and plans to “disrupt” the California homeowners insurance market (see article in link below).

These direct-to-consumer models explicitly state they can save clients money by bypassing the commissioned agent and using bots and machine learning to service customers completely online.

Just curious as to how serious traditional P&C agents who sell homeowners coverage take threats like these. Is there real cause for concern, no cause for concern, or maybe cause for concern years down the road?

Any wo
Source of insurance-forums.net

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