Mortgage Protection Leads

I am purchasing a "batch" of 20 mortgage protection leads. Lead company is charging $42 per lead and will try to generate about 5 per week. These will be exclusive leads generated for me and I will own them - not sold to anyone else.

For those of you that have worked this market before, can you give me your best guestimation for the following:

Out of 20 leads
*# of appointments
*# of sales
*average premium per POLICY

I know the #s will vary greatly depending on a lot of variables. But if you had to give an average for an average to above average agent what would you say the abo
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