Call to Action Message?!?!

I was getting some Whole Life/Final Expense based internet leads and I was wondering if anybody out there had a call to action message I could email the prospect that might work...In my area, I have a product that is the lowest priced for 90% of my clients, especially with the smoking ones, but I'm not sure if I should be price focused in my call to action message. Any suggestions? Thanks in advance!
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