A new direct-to-consumer, “entirely mobile-based” auto insurance startup just launched in Ohio. Posted a release about it at the link below.
Root is calling itself the first car insurance company using real driving data to determine rates for all of their customers and says its "data-driven approach allows the company to ensure that good drivers receive the prices they deserve, rather than basing estimates primarily on outdated demographic data that much of the industry relies upon."
From the company’s own bio:
[I]At Root we only insure good drivers, and that is why our rates are alwa
Source of insurance-forums.net
Root is calling itself the first car insurance company using real driving data to determine rates for all of their customers and says its "data-driven approach allows the company to ensure that good drivers receive the prices they deserve, rather than basing estimates primarily on outdated demographic data that much of the industry relies upon."
From the company’s own bio:
[I]At Root we only insure good drivers, and that is why our rates are alwa
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