New to Med Sup's Choosing Carriers

I have a P&C Agency in Michigan and want to expand into Med Supplements. I have Priority Health & Humana & am trying to figure out how to choose the carriers that I will need to get started.

I will market the whole state and generate leads online. I have experience doing this with auto insurance and am hoping it is similar to that. Auto insurance is about as competitive as it gets, so I'm guessing it will be.

Anyway, any advice would be greatly appreciated!
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