New Agent and Life Leads

Hello I'm Krystal, I'm new to the forum and a new agent, I work for a broker and write life insurance for 6 different carriers. My company provides leads at a good price but these people did not inquire about life insurance, sometimes it ends in a sale but in new and most of the time it ends in failure....I am wondering if looking into a lead company that provides people who are actually looking for life insurance would be beneficial or a waste of money and time. I don't know where to inquire about leads or even how to go about selling on those leads, all I really know is the presentation my c
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