Alright, P & C wizards, I've got a question for you.
First, we're a bank agency, with 3 locations. Heavy customer base in our home office, which is a small town, very rural. Our 3rd location is in a decent sized city, a lot of blue collar workers, and some office folks.
I'm trying to come up with a way to help promote us in this city, to allow us to maybe get some additional home and auto policies, as we look to grow our book.
Besides simply cold calling, what other things work the best?
Mass mailer? Every door direct mailer? Seminar?
Thoughts?
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First, we're a bank agency, with 3 locations. Heavy customer base in our home office, which is a small town, very rural. Our 3rd location is in a decent sized city, a lot of blue collar workers, and some office folks.
I'm trying to come up with a way to help promote us in this city, to allow us to maybe get some additional home and auto policies, as we look to grow our book.
Besides simply cold calling, what other things work the best?
Mass mailer? Every door direct mailer? Seminar?
Thoughts?
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