Marketing Automation Requires Quality Content....

Yes, it’s almost impossible to overstate how important content will be to your success. Remember: One great piece of content can act as a pillar that builds your brand. One bad piece of content wastes resources and slows brand momentum.

And remember, as you build content, have in mind which ones you will ask people to fill out a form to access. These pieces should be strong enough, and compelling enough that the people you attract to your website will be happy to give you their contact information in trade for access.
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