Replace Term W/ GUL

Has anyone ever done a term replacement with a guaranteed UL product? Wondering if there are situations where people still need/want a larger face amount and are responsible enough to maintain a GUL long term.

Ex.
Healthy 55-year-old male face with a ever-increasing Primerica policy. Stable, working with good source of income and track record of paying.
Has a 350k Term, laughs at a final expense size policy and still has the need for a larger amount of coverage anyway.
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