Is There Something Non-compliant About this Marketing Piece?

My Dad used to be a member of United Health Care. He received a letter recently that said that according to their records, he has Medicare and Medicaid (he does not) so is entitled to enroll into the United DUAL plan. This of course is the plan with the richest options in the area: free dental, free Transpo, $0 COPAYS, etc. Further down the letter it says to call the UHC # to find out if he qualifies.
I find the letter to be misleading and merely a ploy to get the unassuming reader to call in to attempt a potential sale.
Any opinions on this?
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