Using a DBA in California

I'm in the process of getting my California resident life, accident and health licenses. I'm also in the process of establishing a personal brand and website for myself, even though I will still be part of both my Michigan insurance agency and separate investment advisory firm. As part of the 12 hours of required Ethics & Code course they talked about the proper use of fictitious names. And now, they're asking that question in the resident application.

My website and brand will be something like 'Emerald Retirement Services'. First of all, this individual branding qualifies as a "fictit
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