Referral-to-client Ratio

Do you guys keep track of how many referrals you get per original lead? I'm not counting spouses as referrals. I just wonder what's a good ratio for those that have a consistent process of generating referrals.

Also, how do you typically thank them? Phone call, Send Out Card, small gift? I know the gift is a grey area even for medsupp since many of us help with the PDP too. I think giving a gift for each referral after the fact, whether or not the referral results in a sale, is OK but I'm not positive.
Source of insurance-forums.net

Comments