Never Discard a Lead

My Google Calendar is a data base for me. I never delete old appts off of it, and am consistently moving things to way in the future. If I ever need to look someone up I can just type in their name and it pops up.

But last year I had a lead come across me for Medicare, he was supposed to be T65 july last year, but it turned out the lead was wrong. He was T65 this July. I still talked to the guy for about 15 minutes or so, and he told me "go ahead a call me next year, and we'll do business." Sure enough, I put him on my calendar to call this year to call him. Sure enough, he remembered me, a
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