Can Fraternals Brand As Life Insurance "Companies"?

I'm aware of the differences between fraternal benefit societies and traditional insurance companies. My question is dealing with the branding; While watching a video put out by Royal Neighbors, they list the American based fraternal organizations, of them are a few with the words "Life Insurance" in the name.

Link to the video: https://www.youtube.com/watch?v=WNPJ3A9IHmI

Some examples include: "Teachers Life Insurance Society", "Woman's Life Insurance Society", "Police & Fireman's Insurance Association"

Could a fraternal theoretically call themselves "XYZ Life Insurance Co
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