What Do You Pay for Leads?

i own and operate two funeral homes in Pennsylvania. i am not licensed to sell insurance at all. i have a stream of families that ask about how to fund pre arrangements and i have no offers for them. we usually tell people to open a bank account and set up irrevocable trust accounts so they can deposit what they can and police the money themselves.

for the record, i define a lead as...

1. somebody who has come out of pocket thousands upfront to cover funeral/burial costs and has asked to receive information about insurance related products in our follow up phone call.

2. somebo
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