Unique Selling Proposition

How do you differentiate yourself from the other guys (and gals) that are also talking to your prospects?

One thing I am considering is a "guide" to Medicare that highlights the benefits of registering with MyMedicare.gov, providing links to what is and isn't covered in your Welcome to Medicare exam, what the ABN form is, and so forth.

My position is this. Other agents can sell you the same plan(s) I offer, but how many will show you how to maximize your Medicare benefits and avoid surprises.
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