UHC Launches a Smaller, ‘very Very Different’ Insurer

UHC has launched an anti-behemoth sub-brand focused on individual and small group coverage – Harken Health – with unlimited primary care. From the Minneapolis Star-Tribune:

[I]For the first time, individual shoppers are buying coverage from Harken Health, a company with about 100 employees based at an office on the UnitedHealthcare corporate campus in Minnetonka.

Harken is being run as an independent entity, executives said, with a distinct approach to selling coverage. Subscribers receive unlimited access to primary care, without copays, if they visit a health center owned by Harken Hea
Source of insurance-forums.net

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