Lifetime Value of a Med Supp Client

I have had this conversation many times with different agents and agencies and I would be interested to hear the opinions from everyone here on the forums :)

I ballpark a single Med Supp client lifetime value in the $1500 - $2000 range CONSERVATIVELY.

($300 average annual commission over 6 years)

This does NOT even take into consideration:

-the ability to rewrite a client and continue earning commissions past 6 years

-the opportunities for cross selling other products (Life, Annuities, HHC, LTC, etc)

- the possibility of a single referral which could lead to another client at no out of
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