It may not be as “sexy” as social media, but email marketing is still an incredibly cost-effective tool, says Jim Kaiser of DataMentors in a new article (link below). He mentions lead nurturing, customer acquisition, customer retention and boosting loyalty as 4 things that make email a great vehicle for insurance marketers, and if you are not using email marketing, he argues it’s time to step up and add this strategy to your marketing toolkit.
Some facts from the article:
• For every $1 spent on email marketing, the average return on investment is $44.25.
• Companies using email to nurt
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Some facts from the article:
• For every $1 spent on email marketing, the average return on investment is $44.25.
• Companies using email to nurt
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