Big Brother, Thy Name Is… Jake from State Farm?

Today there is Progressive’s “Snapshot” keeping an eye on hard braking and more. Tomorrow, auto insurers may be getting all up inside your business.

Judging by 4 new patent applications, not far down the road State Farm may want to monitor how their policyholders drive by checking their pulse, breathing, eye movements and how much they sweat.

Here’s an excerpt from CBS MoneyWatch:

[I]In four patent applications State Farm with the U.S. Patent Office, the Midwestern insurer describes how it could make you sit up straight; keep your eyes on the road; plant your hands firmly on the wheel
Source of insurance-forums.net

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