The FMO I work for only offers TM leads right now, but with them becoming more difficult to obtain they are looking at other options. I looked back for the last 4 years and calculated what I spent on leads and compared that to AP written. I found that for every $1 I spent I wrote an average of $8 in AP. In my opinion this is a very good ROI. This is why I have not used DM on a consistent basis. I realize TM are half the cost of DM. What ROI are you guys who buy 20 DM leads weekly averaging?
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