It's just been confirmed that Google is removing ads from the right side of their search results page (with a few exceptions). Additionally, they are going to bump the number of ads shown at the top of the page from three to four for "highly commercial queries".
This will likely have some fairly significant impacts on those focusing on PPC advertising and SEO.
1. Cost-per-click bids are going to get driven up because there is less "inventory" available.
2. Click-through rates should go up because there is less competition and ads will almost always appear above organic results.
3. Wi
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This will likely have some fairly significant impacts on those focusing on PPC advertising and SEO.
1. Cost-per-click bids are going to get driven up because there is less "inventory" available.
2. Click-through rates should go up because there is less competition and ads will almost always appear above organic results.
3. Wi
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