Franchisor Brightway’s New “bridge” Strategy

The following is from a Brightway press release announcing a new “incubator” location near Atlanta, intended to help agents become agency owners.

[I]On Wednesday, Feb. 10, Brightway Insurance, the country's seventh-largest privately owned Personal Lines insurance agency, held a ceremonial ribbon cutting event as it opened a location in Kennesaw, Ga. that will house a brand-new program for insurance professionals who want to make the transition from agent to owner. The program is called the BrightwayBridge.

Agents participating in this pioneering venture will work out of the company-owned
Source of insurance-forums.net

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