Telemarketing Leads OR Direct Mail Leads

Hi guys...I was just wondering which type of lead typically yields the best return in terms of closing ratio. I have read that with DM you can typically expect to close about 1 out of 3. But what about telemarketing leads?

Also...what is the average cost of 20 telemarketing leads? I know the average cost of the DM leads is $35.

I have a friend who says he gets 20 telemarketing leads for $360... Is this a good price? Thanks in advance!
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