Question Regarding DM/Telemarketed FE Leads

Hey folks,

Recently got my license and am being contracted with an IMO one of my buddies is contracted with for Foresters. I plan to use their VSOP system to sell via phone(I have 10+ years phone based experience and the idea is quite enticing).

My inquiry is pretty simple: leads? My IMO doesn't provide leads but gave me a recommendation to use MS Powermail for direct mail final expense leads. The cost seems doable and I assume I'll see between 2-3% returns per 1000 drops. Is this really a good way to go? I've been reading and seeing that internet based leads are primarily junk and I'm
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