Single people in particular are traditionally a tough sell for life insurance, but apparently if you tailor the message that having coverage is the “social norm” – showing them that “people like them have life insurance” – they are much more likely to take action than if the message is more traditional or about how “quick and easy” it is to get coverage.
LIMRA has a new study with the findings…
[url=http://ift.tt/1Ski9E3 Forums | Consumers can be swayed towa
Source of insurance-forums.net
LIMRA has a new study with the findings…
[url=http://ift.tt/1Ski9E3 Forums | Consumers can be swayed towa
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